Marketing C.S.

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Marketing C.S.

Department: Business Administration

Total Credit Hours: 15 credits

A Certificate of Specialization in marketing targets people already in the workforce, seeking to improve skills or wanting to obtain new skills. The specialized certificate requires 15 credit hours, no General Education credits and consists of five classes.

What Is Business Administration – Marketing C.S.?

This certificate program generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. It includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing and applications to specific products and markets.

Occupational Outlook

Depending on job experience and additional education, positions in marketing that have a bright outlook include marketing manager, public relations specialist, retail buyer and sales representative. These positions are projected to experience rapid increases in employment with large numbers of job openings over the next several years or are new and emerging occupations in high-growth industries.

Employment of advertising, promotions and marketing managers is projected to grow up to 15 percent from 2012 to 2022, about as fast as the average occupations. Advertising, promotions and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.

Salary Outlook

In the state of Missouri, people well established in their career earn a mean average of $63,650 per year.
Source: Bureau of Labor Statistics

Employees working in marketing earn a mean average of up to $63,650 per year, depending on education, experience and employer.

According to the U.S. Department of Labor, earnings increase significantly as a worker’s degree of education rises.

Business Administration Careers – Marketing

SCC graduates with a certificate in marketing are employed in a broad range of careers including, but not limited to: advertising sales promotion manager, buyer, fashion coordinator, fund raiser, market research analyst, marketing manager, purchasing manager, sales manager, sales representative, sports event planner and telemarketer.

Required Courses

SCC Institutional Requirements

  • Complete specific program requirements as listed below.
  • Complete a minimum of 15 credit hours or the certificate requirements whichever is less at SCC.
  • Earn a 2.00 cumulative grade point average.
General Education Requirements (0 credits)
Core Course Requirements (6 credits)
BUS 101 Introduction to Business 3
BUS 230 Principles of Marketing 3
Electives (9 credits) Pick three
Any ACT 3
Any BUS 3
Any ECO 3
Total Required Hours: 15 credits

Related Majors, Degrees & Certificates

Contact Information

Michele Williams,
Office Coordinator
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Joe Hartnett,
Program Chair
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Office Location
TECH 205
Office Hours

8 a.m.-4:30 p.m.

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4601 Mid Rivers Mall Drive
Cofttleville, MO 63376

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