St. Charles Community College’s new advertising campaign features the success stories of real SCC students and alums.
The campaign reaches out to area residents who are looking to further their education and may be considering SCC as their college of choice.
Through television and cinema commercials, radio spots, billboards, and print ads, students of all ages share genuine experiences about their time at SCC. The ads highlight students in various fields of study and of diverse demographics, making the stories both relatable and relevant to many.
Featured vignettes include those of returning learners, transfer students, recent high school grads, working parents, and scholarship recipients, among others.
The campaign incorporates the new college brand, including an updated palette of colors, photography style, typography, and messaging.
